The FIFA World Cup™ Trophy Tour by Coca-Cola
The first time the Original FIFA World Cup™ Trophy made an unprecedented tour visiting 31 cities in 28 countries over a three-month stretch was in 2006, from 7 January to 10 April, before the FIFA World Cup in Germany. This tour began in Accra, Ghana, and finished up in Rome, Italy, by way of Rio, Mexico City, Port of Spain, Los Angeles, Tokyo, Beijing and London, to name just a few. The 2006 FIFA World Cup Germany™ Trophy Tour was a huge success.
Second time out, the Tour visited 84 countries and 130 cities all over the World, including 50 African nations, in order to celebrate the first ever FIFA World Cup on African soil. The Tour lasted from September 2009 to May 2010, going from Ukraine to New Zealand, passing by Kazakhstan, Greece and Venezuela, just to mention a few of its many stops.
This is the third time that the Original FIFA World Cup™ Trophy is going on tour around the world. The 2013/2014 Trophy Tour will visit 88 countries during its 267-day duration.
The Trophy Tour will begin its journey in Rio de Janeiro on 12 September 2013. Departing from the famous Christ the Redeemer statue, the FIFA World Cup™ Trophy will travel around the world for nine months before returning to the country that will host the 2014 FIFA World Cup: Brazil.
The total distance covered during the Tour will be 149,576.78 km (92,942.702 miles). In other words, more than three times the circumference of earth!
The Tour was developed through an exclusive partnership between FIFA and Coca-Cola, one of FIFA’s longest-standing corporate partners.
During the Trophy Tour, fans will be given the chance to enjoy a rare close-up view of the authentic FIFA World Cup Trophy. Free tickets to the 2013/2014 Trophy Tour will be made available to consumers via Coca-Cola promotions in countries on the route.
At events in each city, fans will have the opportunity to have a souvenir photo taken of themselves with the trophy, view a special hologram animation showcasing memorable moments of the FIFA World Cup, participate in interactive displays and enjoy other entertainment.
Fuleco, the Official Mascot of the 2014 FIFA World Cup Brazil™, will also be accompanying the Tour at several stops on its journey.